There are plenty of reasons that artisan gelato shop Perchè no! should be on your list of places to visit in Florence. For starters, opened in 1939, it’s one of the oldest gelaterias around. Beyond that, it’s also one of the most historic and locally revered spots to enjoy gelato in Italy. Credited with the invention of semifreddi, rumored to be the first gelateria to use glass cases for displaying flavors and offering vegan-friendly gelatos made from soy and rice milk, Perchè no! could be considered a trend setter in the world of frozen desserts.

Every morning, Perchè no! churns out fresh gelato made with all natural ingredients. Quality is paramount here but that doesn’t mean that they don’t like to experiment and have a little fun with their flavors. All of the classics are available at Perchè no! and they also boast an assortment of atypical, seasonal flavors like rose, watermelon, ginger, lavender, fig and apple pie. Our recommendation? Try the fiordilatte con miele y sesamo. Honey and sesame seeds add a new twist to a classic base resulting in a flavor that is creamy, sweet and toasty with a wonderful bit of crunch from the sesame seeds, delicious!